MacDonald’s Media Campaign
Gabriel’s Porfolio design students embark on macdonald’s advertising campaign
Gabriel Teo and Heavy Crown Media co-directed a new advertising campaign for McDonald's Big Mac in California. Students in the Portfolio Development and Design class had the opportunity to work with industry professionals and successfully produce the entire advertising campaign from concept design, storyboarding, production scheduling and planning, to location shooting. The final video was edited and color graded using DaVinci Resolve and Premiere Pro, with collaboration between the students and the editors at Heavy Crown Media. The use of BlackMagic cameras with analog film lenses helped achieve the highest quality cinematic look required by the client, all within an affordable budget. The client is thrilled with the final video, and Crown Media won the regional McDonald's campaign in California.
TESTIMONIALS
Gabe,
On behalf of Heavy Crown Media, we want to thank you for providing your expertise and positive energy to these shoots. This experience has been so valuable. Please forward this to the crew. A big thank you to Asher, Peter, Jovani (aka Onion Bae), and Akish for contributing their time and skills. We look forward to wrapping this project up and moving on to the next. Thank you all for your professionalism. Everyone here is headed for great things and will always have a place at Heavy Crown! Let's rock this edit!
Heavy Crown Media
